Facebook Canvas rolled out sometime last year as a new and immersive way to get connected with your mobile audience. With the majority of all web traffic coming from mobile devices, Facebook Canvas is an extremely powerful tool that should not be neglected.
What is Facebook Canvas?
If you haven’t yet explored this Facebook tool, Facebook describes Canvas as an “immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.”
With Canvas, a user that clicks on your advertisement will be directed to an instant-loading “landing page.” These pages can be created using a variety of ready-made templates, or customized from scratch. Each page may include a combination of videos, text, images, image carousels, and even 360 “tilt-to-pan” images.
Facebook Canvas can be used with Brand Awareness, Traffic, and Conversion Objectives, with placement on mobile devices.
So why use Facebook Canvas?
1. Created for Mobile
With more than half of all website traffic coming from mobile devices there’s no reason why we shouldn’t have a fully responsive mobile page that’s user friendly and easy to navigate for mobile device users. Canvas is available online on Mobile, and uses the full-screen to capture your audience’s attention.
2. Instant Loading
Love the Facebook instant articles? Now you can have your own landing page that loads just as fast. Or should we say – instantly. With almost zero load time, customers wouldn’t opt out before ever reaching the destination. Connect your customers seamlessly from your ad to your Canvas and then to your website.
3. Easy to use
Creating a landing page has never been so simple. Advertisers can simply choose from one of Facebooks ready-made Canvas templates and fill in the blanks. You can also create your own Canvas from scratch direct on your Ad Manager or Business Manager.
4. Make your ad memorable
Your ad is no longer limited to just a single ad anymore. Now you can showcase an array of products and tell a unique story that your customers will remember.
5. Increase Engagement
According to statistics, Canvas has some of the longest viewing and interacting duration of any other type of Facebook ads. Anything that increases engagement with your brand is good for your brand!